rotellamortgage.com

Tasks

Avoid using deprecated HTML tags.
Try to make your site load faster.

SEO

URL

Domain : rotellamortgage.com/

Character length : 20

Title

Rotella Mortgage | Mortgage Company Omaha NE

Description

Rotella has been a trusted mortgage name in the Omaha NE area for over 75 years and our friendly staff has over 80 years combined experience in the mortgage industry.

Keywords (meta keywords)

omaha home loan, omaha home mortgage, nebraska home loan, nebraska home mortgage, omaha mortgage, iowa mortgage

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://rotellamortgage.com/terminology_1 ("Terminology")

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://rotellamortgage.com/robots.txt

User-agent	Disallowed for the search engines
*	/feed/ /content/media/file/noindex/ /content/media/image/noindex/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Rotella Mortgage | Mortgage Company Omaha NE

Character length : 44

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 32%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
4	0	0	0	0	0

Heading structure in the source code

<H1> Welcome to Rotella Mortgage
<H1> Watch Our Video
<H1> Lending Integrity
<H1> Check Our Reputation

Word cloud

mortgage12
rotella10
integrity4
main3
omaha3
service2
customer2
years2
been2
industry2
free2
consumers2
lending2
understand2
seal2
brokers2
namb2
testimonials2
home2
fax2
nmls2
realtor2
office2

Keyword matrix

word	title	descriptions	heading
mortgage
rotella
integrity
main
omaha
service

Two Word cloud

rotella mortgage6
customer service2
mortgage industry2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 4 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

7.30

Flesch Reading Ease

55.90

Coleman Liau Index

12.00

Automated Readability Index (ARI)

5.50

Dale–Chall Readability

7.50

SMOG Index

11.10

Spache Readibility

5.00

Number of letters

1448

Number of words

294

Number of sentences

Average words per sentences

Number of syllables

498

Syllables in words

505

Average syllables in words

1.69

Number of words in first three syllables

Percentage of word / syllables

24.83

Words not in Dale-Chall easy-word list

133

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

6,029 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

http://www.smartsite.tv/remote/smart.php?oid=w3z5w1Q7p91

List of render blocking css files

https://rotellamortgage.com/Content/Layout/style/main.min.css
https://rotellamortgage.com/Content/Layout/_wh/wh.css
https://static.webhornet.com/v3.2.0/_interface/style/unauth

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://rotellamortgage.com/Content/Layout/script/bootstrap.min.js
http://rotellamortgage.com/Content/Layout/_wh/wh.js

File size of all javascript files combined

275.66KB

Javascript minifying

You can save 40.1KB (34% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://rotellamortgage.com/Content/Layout/style/main.min.css
http://rotellamortgage.com/Content/Layout/_wh/wh.css

File size of all css files combined

163.42KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

9.95KB

Gzip compression

Error! By using Gzip you can save 81.7KB (76% compression) on your site.

By compressing http://www.smartsite.tv/.. /master_embed.php?oid=w3z5w1Q7p91&smartvi... you can save 81.7KB (76% compression rate)
By compressing http://www.smartsite.tv/remote/smart_z_manager.js you can save 6.4KB (75% compression rate)
By compressing http://www.smartsite.tv/remote/smart.php?oid=w3z5w1Q7p91 you can save 1.9KB (59% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.smartsite.tv/remote/icons/vid/16.png	Expiry time is not specified
http://www.smartsite.tv/remote/smart_z_manager.js	Expiry time is not specified

Speed test – Images

File size of all images combined

94.48KB

Image optimisation

You can save 41.3KB (50% compression) by optimising the images below:

By lossless compressing the https://rotellamortgage.com/Content/Media/Image/reputation2.png you can save 16.1KB (84%) data.
By lossless compressing the https://rotellamortgage.com/Content/Media/Image/housing1.png you can save 15.8KB (62%) data.
By lossless compressing the https://rotellamortgage.com/Content/Media/Image/fotella-mortgage.png you can save 4.8KB (24%) data.
By lossless compressing the https://rotellamortgage.com/Content/Media/Image/iowa-mortgage.jpg you can save 4.5KB (26%) data.

Links

We found a total of 12 different links.
Internal links: 11
External links: 1

External links:

Link text (anchor)	Link strength
http://www.nxnotes.com/pb/rateus.php?id=Q8zww73

Internal links:

Link text (anchor)	Link strength
http://rotellamortgage.com
Home
Purchase
Refinance
Company Profile
Terminology
Testimonials
Brochure
Privacy Policy
Contact Us
Find a Realtor

Website security

216.157.81.252

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : Welcome to Rotella Mortgage, ( 221.875px from top )
H1 : Watch Our Video, ( 1152.875px from top )
H1 : Lending Integrity, ( 1228.875px from top )

Typos

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SEO report of rotellamortgage.com